Honest comparison of the two biggest White Label ATM providers. Compare security deposits, brand value, and rural reach.

Choosing between Hitachi and India1 is critical because they target different customer bases.

1. Hitachi Money Spot

Best for City & Urban locations. Hitachi is a global brand that urban customers trust implicitly. Their machines are high-end and offer a premium experience.

Security Deposit: ₹2-3 Lakhs (Higher).
Brand Value: Very High.
Target Area: Metros, Tier-1, Tier-2 cities.

2. India1 Payments (formerly BTI)

Best for Rural & Semi-Urban areas. They have 8,000+ ATMs and specialize in village markets. Their machines are rugged and designed to handle rural power fluctuations.

Security Deposit: ₹1-2 Lakhs (Moderate).
Brand Value: Strong in Rural India ("Green ATM").
Target Area: Tier-3 cities, Villages, Gram Panchayats.

Verdict

Choose Hitachi if you have a shop in a city market. Choose India1 if you are in a rural area or small town.